Posts Tagged ‘marketing’
13 Strategies to Increase Sales and Build Your Business by Using Your Smartphone
Many salespeople underestimate the power of a device they have in their pocket to help them build their book of business. This device could help them create sales, follow-up with customers, and create raving fans! I’m talking about your smartphone, and I’ll give you 13 strategies to use it: Walk fast, look busy, be a…Read More
7 Skills of Highly Effective General Managers
“I’ve been a GM for a few years now but feel like I’m struggling. Why can’t I get my people to do the things I need them to do?” “I’m a dealer and need to hire a good GM. What should I look for in candidates?” “I want to be a GM someday. What do…Read More
Experience Sellchology at NADA 2017
I’m very excited to share Sellchology strategies at the 2017 NADA Convention in New Orleans! I’ll be speaking 5 times and would be honored for you to attend one of my sessions. My presentations will be rich with unique, practical and low cost ideas for dealers and managers to improve their marketing and hiring practices. Topic…Read More
Do Customers Only Care About the Price?
Do you believe that today’s customer only cares about the price? Do you think that discounting or even losing money on deals is the only way to win a customer? I believe that price alone is not a strong enough motivator of buying, especially as a long-term strategy for a business or individual salesperson. Any…Read More
5 Ingredients of a Brand
You should know by now that you need to brand yourself. For a salesperson, branding simply means doing a few things to separate yourself from all the other sales people in your field and even at your store. How do you start developing a brand? There are 5 basic brand elements or ingredients you could consider…Read More
Why Should You Brand Yourself?
How memorable are you? If you learn how to become unforgettable, there is no limit to your success as a salesperson. Branding is one way to make yourself unforgettable. When I bring up the topic of branding, some people ask, “Why do I have to brand myself? I’m not a business.” Well, my friend, I…Read More
Is your pay-plan like a Christmas ham?
Why your salesperson pay-plan may look like a Christmas ham… What I am about to suggest just might be the most obvious and yet uncommon pay-plan idea you have ever seen and it’s all based on one simple fact… I have often wondered why we do some of the things we do in the…Read More
Why you should stop "selling" and become an order taker!
In the next 4 minutes I am going to try to prove to you why salespeople should STOP trying to sell more cars and become order takers instead! Hint: The best salespeople in the country are order takers! Okay salespeople, how does collecting over 250 referrals in one month sound? One of my students…Read More
Warning! Do NOT read this if you like complacency!
The best thing you can do for your competitors is NOT to read this letter! Lessons from Kevin Hunter, the “The HomeWork Guy” I don’t want to get overly spiritual here but to be true to the story I have to say, “Give and you shall receive.” Kevin Hunter is a salesperson who…Read More