Have I Told You Lately That I Love You

By Jonathan Dawson | November 19, 2014 |

Have I told you lately that I love you Have I told you there’s no one else above you You sell your cars with gladness and take away customers’ sadness Ease their troubles, that’s what you do  There’s a love that’s divine and it’s yours and it’s mine, selling cars And at the end of…

5 Unique Questions to Ask on the Phone to Get Appointments

By Jonathan Dawson | November 5, 2014 |

When you take a phone call from a potential customer, how confident are you that you can turn this conversation into an appointment? Many sales people do not treat incoming calls as excellent opportunities for prospects. Some even think, “If they were serious about buying, they’d come in instead.” I believe the reason many incoming…

How Introducing Objections Removes Objections

By Jonathan Dawson | October 19, 2014 |

Do you know the difference between reactive and proactive service? Understanding it will make a big impact on your sales career and your customers’ experience. Let me use a common example of going out to dinner to illustrate it. Imagine arriving at the new restaurant in your town you’ve wanted to try with your friends.…

5 Ingredients of a Brand

By Jonathan Dawson | July 23, 2014 |

You should know by now that you need to brand yourself.  For a salesperson, branding simply means doing a few things to separate yourself from all the other sales people in your field and even at your store. How do you start developing a brand? There are 5 basic brand elements or ingredients you could consider…

Why Should You Brand Yourself?

By Jonathan Dawson | June 11, 2014 |

How memorable are you? If you learn how to become unforgettable, there is no limit to your success as a salesperson. Branding is one way to make yourself unforgettable. When I bring up the topic of branding, some people ask, “Why do I have to brand myself? I’m not a business.” Well, my friend, I…

Is your pay-plan like a Christmas ham?

By Jonathan Dawson | March 20, 2014 |

Why your salesperson pay-plan may look like a Christmas ham…   What I am about to suggest just might be the most obvious and yet uncommon pay-plan idea you have ever seen and it’s all based on one simple fact… I have often wondered why we do some of the things we do in the…

Why you should stop "selling" and become an order taker!

By Jonathan Dawson | March 11, 2014 |

In the next 4 minutes I am going to try to prove to you why salespeople should STOP trying to sell more cars and become order takers instead! Hint: The best salespeople in the country are order takers!     Okay salespeople, how does collecting over 250 referrals in one month sound?  One of my students…

How Higher Authority Influences Buyers

By Jonathan Dawson | February 14, 2014 |

It’s Valentine’s Day! And I love salespeople   Is it weird if I say, “You complete me”, “You had me at hello”, “I’m just a trainer standing in front of a salesperson, asking you to love me”.   Yeah okay that last one was a little weird, sorry…   In this email I want to share…

3 Harsh Truths That Salespeople Need To Hear!

By Jonathan Dawson | May 14, 2013 |

“Who cares, shut up, ask questions!” That’s what my wife of 12 years said after we walked away from the third salesperson who was trying to convince us we should buy from them. We were at The Home Improvement Expo at the Metrodome in Minneapolis and we left there with a stack of business cards,…

Examples in Brand Building: Lessons from Wayne the "Pickle Man".

By Jonathan Dawson | May 8, 2013 |

To know Wayne is to know he is not the “Pickle Man” type. You might think after you read what he did that he is a natural attention seeker, and comfortable in center stage. He isn’t. In fact he’s the opposite. He’s a quiet, reserved, and in his own words, “almost socially retarded” kind of…