5 Ingredients of a Brand

By Jonathan Dawson | July 23, 2014 | 0 Comments

You should know by now that you need to brand yourself.  For a salesperson, branding simply means doing a few things to separate yourself from all the other sales people in your field and even at your store. How do you start developing a brand? There are 5 basic brand elements or ingredients you could consider…

Why Should You Brand Yourself?

By Jonathan Dawson | June 11, 2014 | 3 Comments

How memorable are you? If you learn how to become unforgettable, there is no limit to your success as a salesperson. Branding is one way to make yourself unforgettable. When I bring up the topic of branding, some people ask, “Why do I have to brand myself? I’m not a business.” Well, my friend, I…

7 tricks to increase sales using your smart phone AND 6 BONUS business building tips.

By Jonathan Dawson | May 19, 2014 | 1 Comment

7 tricks to increase sales using your smart phone AND 5 BONUS business building tips. 1)      Walk fast, look busy, be a ninja. 2)      “Hello, is it you I’m looking for?” 3)      Show em what you’re working with! 4)      “I’m Waiting…” 5)      Stand in the rain with 2 umbrellas. 6)      “Meet my boss…” 7)      No…

Is your pay-plan like a Christmas ham?

By Jonathan Dawson | March 20, 2014 | 0 Comments

Why your salesperson pay-plan may look like a Christmas ham…   What I am about to suggest just might be the most obvious and yet uncommon pay-plan idea you have ever seen and it’s all based on one simple fact… I have often wondered why we do some of the things we do in the…

Why you should stop "selling" and become an order taker!

By Jonathan Dawson | March 11, 2014 | 12 Comments

In the next 4 minutes I am going to try to prove to you why salespeople should STOP trying to sell more cars and become order takers instead! Hint: The best salespeople in the country are order takers!     Okay salespeople, how does collecting over 250 referrals in one month sound?  One of my students…

How Higher Authority Influences Buyers

By Jonathan Dawson | February 14, 2014 | 2 Comments

It’s Valentine’s Day! And I love salespeople   Is it weird if I say, “You complete me”, “You had me at hello”, “I’m just a trainer standing in front of a salesperson, asking you to love me”.   Yeah okay that last one was a little weird, sorry…   In this email I want to share…

3 Harsh Truths That Salespeople Need To Hear!

By Jonathan Dawson | May 14, 2013 | 2 Comments

“Who cares, shut up, ask questions!” That’s what my wife of 12 years said after we walked away from the third salesperson who was trying to convince us we should buy from them. We were at The Home Improvement Expo at the Metrodome in Minneapolis and we left there with a stack of business cards,…

Examples in Brand Building: Lessons from Wayne the "Pickle Man".

By Jonathan Dawson | May 8, 2013 | 0 Comments

To know Wayne is to know he is not the “Pickle Man” type. You might think after you read what he did that he is a natural attention seeker, and comfortable in center stage. He isn’t. In fact he’s the opposite. He’s a quiet, reserved, and in his own words, “almost socially retarded” kind of…

What do bull riding, Chuck Lidell, and selling cars, have in common?

By Jonathan Dawson | May 1, 2013 | 1 Comment

I’ll get to that in a moment. First, a sad story with a happy ending. Recently (while I was standing on the lot talking to a few salespeople) I was giving an example of a technique to a salesperson (I shall leave unnamed – to protect anonymity). When a car pulls up and out walked…

What do pickles have to do with selling cars?!

By Jonathan Dawson | July 30, 2011 | 3 Comments

Examples in Brand Building: Lessons from Wayne the “Pickle Man”. To know Wayne is to know he is not the “Pickle Man” type. You might think after you read what he did that he is a natural attention seeker, and comfortable in center stage. He isn’t. In fact he’s the opposite. He’s a quiet, reserved,…