You should know by now that you need to brand yourself.  For a salesperson, branding simply means doing a few things to separate yourself from all the other sales people in your field and even at your store. How do you start developing a brand? There are 5 basic brand elements or ingredients you could consider…

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How memorable are you? If you learn how to become unforgettable, there is no limit to your success as a salesperson. Branding is one way to make yourself unforgettable. When I bring up the topic of branding, some people ask, “Why do I have to brand myself? I’m not a business.” Well, my friend, I…

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Why your salesperson pay-plan may look like a Christmas ham…   What I am about to suggest just might be the most obvious and yet uncommon pay-plan idea you have ever seen and it’s all based on one simple fact… I have often wondered why we do some of the things we do in the…

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In the next 4 minutes I am going to try to prove to you why salespeople should STOP trying to sell more cars and become order takers instead! Hint: The best salespeople in the country are order takers!     Okay salespeople, how does collecting over 250 referrals in one month sound?  One of my students…

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It’s Valentine’s Day! And I love salespeople   Is it weird if I say, “You complete me”, “You had me at hello”, “I’m just a trainer standing in front of a salesperson, asking you to love me”.   Yeah okay that last one was a little weird, sorry…   In this email I want to share…

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“Who cares, shut up, ask questions!” That’s what my wife of 12 years said after we walked away from the third salesperson who was trying to convince us we should buy from them. We were at The Home Improvement Expo at the Metrodome in Minneapolis and we left there with a stack of business cards,…

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Examples in Brand Building: Lessons from Wayne the “Pickle Man”. To know Wayne is to know he is not the “Pickle Man” type. You might think after you read what he did that he is a natural attention seeker, and comfortable in center stage. He isn’t. In fact he’s the opposite. He’s a quiet, reserved,…

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The best thing you can do for your competitors is NOT to read this letter!     Lessons from Kevin Hunter, the “The HomeWork Guy” I don’t want to get overly spiritual here but to be true to the story I have to say, “Give and you shall receive.” Kevin Hunter is a salesperson who…

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