7 Guidelines for Selecting Sales Training Programs

By Jonathan Dawson | March 21, 2016 |

Are you a dealer or manager who is considering providing outside sales training for your team? Here are 7 helpful ideas on how to choose the right trainer and the right program for your dealership. 1. Know your desired outcome. What is the end goal you hope to accomplish? Is it motivation, development of certain skills,…

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Educational Selling with Credit-Challenged Buyers

By Jonathan Dawson | October 14, 2015 |

“Anything more than 3% and I’m being taken advantage of!” This is what a recent customer (I’ll call him Tony) said to me while I was working on the show floor with a dealer client of mine. Tony wanted to know if we can get him approved on the car he wants and with a…

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