7 Skills of Highly Effective General Managers

By Jonathan Dawson | June 28, 2018 |

“I’ve been a GM for a few years now but feel like I’m struggling. Why can’t I get my people to do the things I need them to do?” “I’m a dealer and need to hire a good GM. What should I look for in candidates?” “I want to be a GM someday. What do…

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Experience Sellchology at NADA 2018

By Jonathan Dawson | March 13, 2018 |

I’m very excited to share Sellchology strategies at the 2018 NADA Convention in Las Vegas! I’ll be speaking six times on three different topics and would be honored for you to attend one of my sessions. My presentations will offer fresh and practical ideas for dealers and managers to improve their marketing, management and hiring…

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Non-monetary Motivation – Rewarding Your Team Beyond Pay Plans

By Jonathan Dawson | May 31, 2017 |

“How can I motivate my salespeople?” It’s a common question I get from management teams when I do training sessions at their dealership. After spending countless hours coaching automotive leadership teams, I’ve observed these 2 sad facts about our industry: Managers do NOT understand that people are motivated by different things Managers overestimate the value…

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