Adapt or Die – Surviving the Technology Storm to Come!

If you’re a dealer who didn’t get to go to the Digital Dealer Conference, I want to warn you. I also want to offer some insights and questions you must ask yourself to survive a storm that’s coming. After your first conference like Digital Dealer, you probably walk away feeling a little overwhelmed and also…

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Non-monetary Motivation – Rewarding Your Team Beyond Pay Plans

“How can I motivate my salespeople?” It’s a common question I get from management teams when I do training sessions at their dealership. After spending countless hours coaching automotive leadership teams, I’ve observed these 2 sad facts about our industry: Managers do NOT understand that people are motivated by different things Managers overestimate the value…

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