Upcoming Events, Seminars, and Conferences

Recharge Your Management Battery

You'll feel re-energized and become more focused as you learn the best practices that are helping other dealerships avoid the common stresses that hold their store back and limit their growth.

Improve Your People & Then Improve Your Profit

There is always room for improvement, and growth starts with your people. Learn how to attract, onboard, and motivate a team of top performers who build a business within your business.

Sales and Marketing Strategies

Does your marketing message attract transactional buyers instead of relational buyers? Learn how the most profitable dealers focus on their highest valued customers and create Raving Fan Advocates!

Sellchology by the numbers

Dealers we've worked with

Through our regional and national conferences, our online university, and our in-house programs we have served dealerships from 38 states. From dealers with 3 salespeople to auto groups with 300, we know each store is different and yet they all have similar challenges.

Years of serving dealers

Though Jonathan has been teaching psychology of selling for over 2 decades, he's been exclusively working with dealerships since 2002. He is devoted to our industry and to helping dealers have breakthroughs and dealerships break records!

Reason why we do it

Our Mission:

"To save the world, one salesperson at a time by teaching them how to create raving fan advocates and out-experience their competition."

Jonathan is a Speaker & Contributor for...