What do bull riding, Chuck Lidell, and selling cars, have in common?

By Jonathan Dawson | May 1, 2013 | 1 Comment

I’ll get to that in a moment. First, a sad story with a happy ending. Recently (while I was standing on the lot talking to a few salespeople) I was giving an example of a technique to a salesperson (I shall leave unnamed – to protect anonymity). When a car pulls up and out walked…

What do pickles have to do with selling cars?!

By Jonathan Dawson | July 30, 2011 | 3 Comments

Examples in Brand Building: Lessons from Wayne the “Pickle Man”. To know Wayne is to know he is not the “Pickle Man” type. You might think after you read what he did that he is a natural attention seeker, and comfortable in center stage. He isn’t. In fact he’s the opposite. He’s a quiet, reserved,…

Warning! Do NOT read this if you like complacency!

By Jonathan Dawson | July 30, 2011 | 1 Comment

The best thing you can do for your competitors is NOT to read this letter!     Lessons from Kevin Hunter, the “The HomeWork Guy” I don’t want to get overly spiritual here but to be true to the story I have to say, “Give and you shall receive.” Kevin Hunter is a salesperson who…

5 ways to turn around dealership turn-over!

By Jonathan Dawson | July 6, 2011 | 1 Comment

This special report will instantly and dramatically change the way you recruit your next salesperson! 5 strategies and tactics that WILL turn around your turnover: No matter how your current top performer is doing there is someone out there who can raise the bar and challenge them No matter how long you have been trying…